Thanks to the internet and social media, PR has become one of the most dynamically evolving disciplines. In general, PR encompasses everything related to communication with the public.

It’s not “just” about newspaper articles, press releases, or TV reports on the evening news. Authentic PR looks different, its role is to anticipate and analyze public opinion, including identifying potential risks for your company. Equally important are management consulting and media training, preparing your leadership for public appearances and crisis communication if needed.

A key pillar of genuine PR is a deep understanding of your business objectives. Based on this insight, we develop a communication strategy and plan. Naturally, this includes systematic media relations and building strong relationships with journalists covering your field.

Only then do we move on to specific communication activities, their scope, targeting, and frequency are carefully aligned with your business goals and available resources.

Anyone who has encountered the term ESG knows that it is an extremely complex and still largely unexplored topic. At the same time, it is already clear that ESG represents a powerful trend that will significantly shape not only business, but also the direction of our society.

Together with other communication experts, we agree that communication itself will be one of the key elements of ESG. It’s not just about publicly showcasing your environmental or social performance data, the essence lies in communicating that data accurately and clearly. When done right, such communication can help build your brand both externally and internally.

To achieve this, you’ll need well-informed and critical thinkers on your marketing team, and the support of an experienced communications agency can be equally valuable. GreenTalk has been immersed in ESG topics since its founding in 2017.

The first phase of cooperation is similar to an interview. It’s essential for us to gain a thorough understanding of your business, needs, and objectives. To prepare effectively, we’ll send you a questionnaire (brief) to fill out. Based on your responses, we’ll create a draft communication strategy.

Once the strategy is approved, we’ll develop a communication plan that outlines specific activities over set time periods, typically covering 1 to 2 years. The plan includes quantifiable criteria linked to your goals (brand building, acquisition, memorability, etc.), allowing us to measure and adjust activities over time.

Following the communication plan, we move on to implementation. This includes PR activities (articles, blogs, interviews, commentaries), website administration and editing, social media management, as well as special initiatives such as organizing events for both professional and general audiences, stakeholder communication (Public Affairs), and agenda setting, introducing key topics into public discussion.