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Public Relations

Whether it’s media relations, web presence, social media, or event organization, all these activities fall under public relations. The frequency, scope, and tone of communication depend on the objectives the client wants to achieve. Therefore, the first step is to develop a communication strategy and plan, from which specific activities naturally follow.

Communication strategy

Communication map with the best route to your goal
  • opens the way to clients
  • identifies weaknesses and strengths of communication
  • has measurable goals set

It is a comprehensive document that answers the question of how to communicate. It determines whether you need a new website or PR activities, and which social media platforms are most relevant for you. It also defines how to reach your target audiences most effectively and which metrics to use. Without a professional strategy, there’s a higher risk that communication will be ineffective and that the client will spend resources inefficiently.

Communication plan

Puts the communication strategy into practice in the short and medium term
  • helps plan your capacities
  • aligns individual communication goals
  • divides communication into logical stages

While the strategy answers the questions of what, how, and to whom, the plan answers when. It organizes communication activities into time periods, with data being continuously evaluated. Based on the results, communication can be flexibly adjusted to achieve the desired effect.

The plan also allows you to know when your website, corporate photos, or design manual will be created. It is an important document that helps assess your personnel, time, and financial capacities, and adapt the scope and frequency of your communication accordingly.

Communication

You are finally communicating. Thanks to a strategy and a plan, you do it professionally and effectively.
  • you gain new clients
  • you communicate important topics
  • you are building a brand

Communication begins with the phase in which we prepare or update your website, create a new logo or design manual, and advise you on how to communicate with the media and on social networks. We also consult on your image and public presentation, while building relationships with journalists and media outlets relevant to your field.

Then, you begin to communicate. In collaboration with GreenTalk, you create professional content for social media, maintain a representative and well-structured website, and are recognized by the media as an expert in your field. Thanks to this, you help your business achieve outstanding results.

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How we create Public Relations

STEP 1
Communication strategy

The basis of your communication

STEP 2
Communication plan

Your communication in time

STEP 3
Communication

Implementation of communication activities

Ako vzniká marketingová komunikácia?

KROK 1 | Komunikačná stratégia

Komunikačná stratégia

Mapa komunikácie s najlepšou cestou k vášmu cieľu
  • otvára cestu ku klientom
  • identifikuje slabé a silné stránky komunikácie
  • má stanovené merateľné ciele

Ide o komplexný dokument, ktorý odpovedá na otázku ako komunikovať. Stanovuje, či potrebujete nový web alebo PR aktivity, a ktorá sociálna sieť je pre vás relevantná. Zároveň pomenúva, ako čo najefektívnejšie osloviť vaše cieľové skupiny a ktoré metriky použiť. Bez profesionálnej stratégie rastie riziko, že komunikácia nemá účinok a klient míňa prostriedky neefektívne.

KROK 2 | Komunikačný plán

Komunikačný plán

Prenáša komunikačnú stratégiu do praxe v krátkodobom a strednodobom horizonte
  • pomáha plánovať vaše kapacity
  • zosúlaďuje jednotlivé komunikačné ciele
  • rozdeľuje komunikáciu do logických etáp

Zatiaľ čo stratégia odpovedá na otázky čo, ako a komu, plán hovorí kedy. Komunikačné aktivity usporiada do časových období, ktorých dáta sú priebežne vyhodnocované. Podľa výsledkov možno komunikáciu flexibilne upravovať, aby prinášala žiadaný efekt. Vďaka plánu zároveň viete, kedy vznikne váš web, firemné fotografie alebo dizajn manuál. Ide o dôležitý dokument, ktorý pomáha vyhodnotiť vaše personálne, časové a finančné kapacity a prispôsobiť im rozsah a frekvenciu vašej komunikácie.

KROK 3 | Komunikácia

Komunikácia

Konečne komunikujete. Vďaka stratégii a plánu to robíte profesionálne a efektívne.
  • získavate nových klientov
  • komunikujete dôležité témy
  • budujete značku

Komunikácia začína obdobím, kedy pripravujeme alebo aktualizujeme váš web, tvoríme nové logo alebo dizajn manuál. Radíme vám ako komunikovať s médiami a na sociálnych sieťach, konzultujeme váš imidž a prejav. Zároveň vytvárame vzťahy s médiami, ktoré sa venujú vašej problematike.

Následne začínate komunikovať. V spolupráci s GreenTalk tvoríte profesionálny obsah na sociálnych sieťach, máte reprezentatívny a prehľadný web, médiá vás rešpektujú ako odborníka vo vašej oblasti. Aj vďaka tomu pomáhate vášmu biznisu dosahovať skvelé výsledky.

Zaujalo vás ako pracujeme?

Are you interested in public relations?

Arrange a consultation

Public Relations Activities

Following the communication strategy and plan, a mix of the following activities is created

Website
creation

Graphic design and web development, including the creation of functional content through SEO
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Public
Relations

Creating media relations, preparing media outputs (articles, interviews, blogs, podcasts) and press releases
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Public
Affairs

Building relationships with stakeholders according to your area of ​​operation and set goals
mám záujem

Event
organization

Arranging press conferences, press trips or public presentations for partners and the public
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Online
marketing

Professional social media content creation, online acquisition and retention campaigns, and data analytics
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Graphic
design

Creation of the company's visual identity (logotype, design manual, banners and advertisements) including specific media
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Analysis and
a commentary

Creating thematic analyses and commentaries for the media to raise awareness about your topic
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Other
activities

We are happy to help you with other activities. Write to us and arrange a consultation.
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Interested in a meeting or more information? Book a consultation

1

ESG and industry clients

„What I value most about GreenTalk is their quick response and ability to navigate complex topics. On top of that, they’re people on the same wavelength, which makes our relationship genuinely collegial.”
„Thanks to GreenTalk’s systematic work, the topic of energy recovery from waste in ZEVO facilities has reached a broader public awareness, allowing people to see it rationally and without the myths that had surrounded it for years.”
Martin Šmigura z Wood&Company
Martin Šmigura
WOOD & Company
Lucia Šprincová
Lucia Šprinc
KOSIT a.s.

Frequently asked questions

What is Public Relations (PR)?
Thanks to the internet and social media, PR has become one of the most dynamically evolving disciplines. In general, PR encompasses everything related to communication with the public.

It’s not “just” about newspaper articles, press releases, or TV reports on the evening news. Authentic PR looks different, its role is to anticipate and analyze public opinion, including identifying potential risks for your company. Equally important are management consulting and media training, preparing your leadership for public appearances and crisis communication if needed.

A key pillar of genuine PR is a deep understanding of your business objectives. Based on this insight, we develop a communication strategy and plan. Naturally, this includes systematic media relations and building strong relationships with journalists covering your field.

Only then do we move on to specific communication activities, their scope, targeting, and frequency are carefully aligned with your business goals and available resources.
How are PR and ESG related?
Anyone who has encountered the term ESG knows that it is an extremely complex and still largely unexplored topic. At the same time, it is already clear that ESG represents a powerful trend that will significantly shape not only business, but also the direction of our society.

Together with other communication experts, we agree that communication itself will be one of the key elements of ESG. It’s not just about publicly showcasing your environmental or social performance data, the essence lies in communicating that data accurately and clearly. When done right, such communication can help build your brand both externally and internally.

To achieve this, you’ll need well-informed and critical thinkers on your marketing team, and the support of an experienced communications agency can be equally valuable. GreenTalk has been immersed in ESG topics since its founding in 2017.
How does cooperation with GreenTalk work?
The first phase of cooperation is similar to an interview. It’s essential for us to gain a thorough understanding of your business, needs, and objectives. To prepare effectively, we’ll send you a questionnaire (brief) to fill out. Based on your responses, we’ll create a draft communication strategy.

Once the strategy is approved, we’ll develop a communication plan that outlines specific activities over set time periods, typically covering 1 to 2 years. The plan includes quantifiable criteria linked to your goals (brand building, acquisition, memorability, etc.), allowing us to measure and adjust activities over time.

Following the communication plan, we move on to implementation. This includes PR activities (articles, blogs, interviews, commentaries), website administration and editing, social media management, as well as special initiatives such as organizing events for both professional and general audiences, stakeholder communication (Public Affairs), and agenda setting, introducing key topics into public discussion.
Why is Public Relations important?
If potential clients can’t find enough credible information about your products or services, you become invisible. Trust in your brand declines, and clients are more likely to choose your competitors. One of the main reasons may be that your competitors communicate more actively and are therefore more visible. Here are a few examples of poorly managed PR:

  • If you don’t have a company website with well-executed SEO (search engine optimization), it’s unlikely you’ll appear among the top Google results.

  • If you don’t create and publish quality content, you disappear from the attention of the public and experts in your field, missing the opportunity to become a thought leader, the kind of professional journalists or conference organizers reach out to spontaneously.

  • If you ignore social media, you lose daily contact with the business community. In particular, treat LinkedIn as a free media platform where you can regularly share updates about your company and strengthen its position.
In short: behind every successful company stands not only product quality and active sales, but also professional and consistent communication. At GreenTalk, we make it our daily mission.
Why do I need a communication strategy?
Just as precise navigation saves time and costs while traveling, a well-crafted marketing strategy serves the same purpose in business. It enables a company to manage communication effectively, helping to achieve key marketing goals, whether it’s increasing market share, launching new products or services, undergoing transformation, or expanding abroad.

A carefully designed marketing strategy defines the scope of communication, the channels to be used, the target audiences to address, and the tone of voice your company should adopt to communicate consistently and effectively.
How much do GreenTalk services cost?
There’s no simple answer to this question. Put briefly, we offer our services with an excellent balance between price and quality.

That’s one of the reasons why companies enjoy working with the GreenTalk team. Through detailed reports, they have a clear overview of the work performed, and thanks to quantifiable criteria, they can easily assess whether our collaboration makes business sense for them.

In general, the results of GreenTalk’s work include enhanced brand credibility, greater market recognition, stronger media visibility for company representatives, and increased awareness of the topics they represent.

This represents a valuable potential, and it’s up to the client to turn it into business success.

Do you have any further questions?

Feel free to send them to us.

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