Greentalk | Suitable marketing solutions
Contact Us

Communication of the EIA process

From our experience with multiple EIA processes, we know that underestimating communication can significantly complicate even the best-designed project.

We offer our clients the development of an argumentation manual, communication strategy and plan, content creation, collaboration with regional media and municipalities, preparation of public presentation materials, and organization and moderation of public hearings.

Argumentation manual

Every intention has many sensitive questions. The argumentation manual will uncover them and offer answers.
  • the basis of the argument in favor of your intention
  • provides answers to sensitive questions about the project
  • looks at the intention from the "devil's advocate" position

An argumentation manual is more than a simple Q&A. It is a comprehensive document developed in collaboration with your experts. We examine your project not only from a technological and environmental perspective, but also through the eyes of people living in your area of interest.

The result is a valuable document that provides a wide range of strong, well-founded arguments – useful in communication with the media, activists, local authorities, and the general public.

Communication strategy

Communication map with the best route to your goal
  • opens the way to clients
  • identifies weaknesses and strengths of communication
  • has measurable goals set

It is a comprehensive document that answers the question of how to communicate. It determines whether you need a new website or PR activities, and which social media platforms are most relevant for you. It also defines how to reach your target audiences most effectively and which metrics to use. Without a professional strategy, there’s a higher risk that communication will be ineffective and that the client will spend resources inefficiently.

Communication plan

Puts the communication strategy into practice in the short and medium term
  • helps plan your capacities
  • aligns individual communication goals
  • divides communication into logical stages

While the strategy answers the questions of what, how, and to whom, the plan answers when. It organizes communication activities into time periods, with data being continuously evaluated. Based on the results, communication can be flexibly adjusted to achieve the desired effect.

The plan also allows you to know when your website, corporate photos, or design manual will be created. It is an important document that helps assess your personnel, time, and financial capacities, and adapt the scope and frequency of your communication accordingly.

Communication

You are finally communicating. Thanks to a strategy and a plan, you do it professionally and effectively.
  • you gain new clients
  • you communicate important topics
  • you are building a brand

Communication begins with the phase in which we prepare or update your website, create a new logo or design manual, and advise you on how to communicate with the media and on social networks. We also consult on your image and public presentation, while building relationships with journalists and media outlets relevant to your field.

Then, you begin to communicate. In collaboration with GreenTalk, you create professional content for social media, maintain a representative and well-structured website, and are recognized by the media as an expert in your field. Thanks to this, you help your business achieve outstanding results.

Are you interested in how we work?

How does EIA process communication come to life?

STEP 0
Argumentation manual

Your argumentative equipment for the intention

STEP 1
Communication strategy

The basis of your communication

STEP 2
Communication plan

Your communication in time

STEP 3
Communication

Implementation of communication activities

Ako vzniká marketingová komunikácia?

KROK 0 | Argumentačný manuál

Argumentačný manuál

Každý zámer má veľa citlivých otázok. Argumentačný manuál ich odkryje a ponúkne na ne odpovede.
  • základ argumentácie v prospech vášho zámeru
  • prináša odpovede na citlivé otázky o projekte
  • pozerá sa na zámer z pozície „diablovho advokáta“

Argumentačný manuál je viac ako bežné Q/A. Ide o komplexný materiál, ktorý vzniká v spolupráci s vašimi odborníkmi. Na váš zámer sa pozeráme nielen z technologického a environmentálneho hľadiska, ale aj z pohľadu človeka žijúceho vo vašom záujmovom regióne.

Vo výsledku vzniká hodnotný dokument, ktorý vytvára celý rad silných argumentov, použiteľných v komunikácii s médiami, aktivistami, predstaviteľmi samosprávy alebo s bežnými občanmi.

KROK 1 | Komunikačná stratégia

Komunikačná stratégia

Mapa komunikácie s najlepšou cestou k vášmu cieľu
  • otvára cestu ku klientom
  • identifikuje slabé a silné stránky komunikácie
  • má stanovené merateľné ciele

Ide o komplexný dokument, ktorý odpovedá na otázku ako komunikovať. Stanovuje, či potrebujete nový web alebo PR aktivity, a ktorá sociálna sieť je pre vás relevantná. Zároveň pomenúva, ako čo najefektívnejšie osloviť vaše cieľové skupiny a ktoré metriky použiť. Bez profesionálnej stratégie rastie riziko, že komunikácia nemá účinok a klient míňa prostriedky neefektívne.

KROK 2 | Komunikačný plán

Komunikačný plán

Prenáša komunikačnú stratégiu do praxe v krátkodobom a strednodobom horizonte
  • pomáha plánovať vaše kapacity
  • zosúlaďuje jednotlivé komunikačné ciele
  • rozdeľuje komunikáciu do logických etáp

Zatiaľ čo stratégia odpovedá na otázky čo, ako a komu, plán hovorí kedy. Komunikačné aktivity usporiada do časových období, ktorých dáta sú priebežne vyhodnocované. Podľa výsledkov možno komunikáciu flexibilne upravovať, aby prinášala žiadaný efekt. Vďaka plánu zároveň viete, kedy vznikne váš web, firemné fotografie alebo dizajn manuál. Ide o dôležitý dokument, ktorý pomáha vyhodnotiť vaše personálne, časové a finančné kapacity a prispôsobiť im rozsah a frekvenciu vašej komunikácie.

KROK 3 | Komunikácia

Komunikácia

Konečne komunikujete. Vďaka stratégii a plánu to robíte profesionálne a efektívne.
  • získavate nových klientov
  • komunikujete dôležité témy
  • budujete značku

Komunikácia začína obdobím, kedy pripravujeme alebo aktualizujeme váš web, tvoríme nové logo alebo dizajn manuál. Radíme vám ako komunikovať s médiami a na sociálnych sieťach, konzultujeme váš imidž a prejav. Zároveň vytvárame vzťahy s médiami, ktoré sa venujú vašej problematike.

Následne začínate komunikovať. V spolupráci s GreenTalk tvoríte profesionálny obsah na sociálnych sieťach, máte reprezentatívny a prehľadný web, médiá vás rešpektujú ako odborníka vo vašej oblasti. Aj vďaka tomu pomáhate vášmu biznisu dosahovať skvelé výsledky.

Zaujalo vás ako pracujeme?

Are you interested in communicating the EIA process?

Arrange a consultation

EIA process communication activities

Following the argumentation manual, communication strategy and communication plan, a mix of the following activities is created

Public
opinion research

Identifying sentiments and opinions towards your intention in the eyes of the general public
kontaktovať

Media
Relations

Building relationships with regional media, preparing media outputs (articles, interviews, blogs, podcasts) and press releases
kontaktovať

Public
Affairs

Building relationships with local stakeholders on the part of local governments, NGOs and regional authorities.
mám záujem

Web of
intention

Website creation for the intention in question, including content and Q/A for the needs of the public
kontaktovať

Social
media

Monitoring content on social networks and creating corporate communication for the purpose
kontaktovať

Crisis communication

If necessary, apply crisis tactics and active communication to rationalize the situation
mám záujem

Presentation materials

Creating presentation materials, graphics and videos for communications and presentation of intent
kontaktovať

Public
hearing

Organization of a public discussion of the intention, including technical support and moderation
kontaktovať

Interested in a meeting or more information? Book a consultation

1

ESG and industry clients

„Together with GreenTalk, we built the communication strategy for the Circular Economy Centre project from the ground up, including the EIA process. Thanks to their support, we’ve been able to successfully move our project forward.”
„Professional marketing communication is very important to us. GreenTalk has been a great support not only in our PR activities, but also in social media communication and building relationships with stakeholders.”
Ladislav Halász
Ladislav Halász
ewia a.s.
Michal Mašek, Projketový manažer PW Enegry
Michal Mašek
PW Energy a.s.

Frequently asked questions

What is Public Relations (PR)?
Thanks to the internet and social media, PR has become one of the most dynamically evolving disciplines. In general, PR encompasses everything related to communication with the public.

It’s not “just” about newspaper articles, press releases, or TV reports on the evening news. Authentic PR looks different, its role is to anticipate and analyze public opinion, including identifying potential risks for your company. Equally important are management consulting and media training, preparing your leadership for public appearances and crisis communication if needed.

A key pillar of genuine PR is a deep understanding of your business objectives. Based on this insight, we develop a communication strategy and plan. Naturally, this includes systematic media relations and building strong relationships with journalists covering your field.

Only then do we move on to specific communication activities, their scope, targeting, and frequency are carefully aligned with your business goals and available resources.
How are PR and ESG related?
Anyone who has encountered the term ESG knows that it is an extremely complex and still largely unexplored topic. At the same time, it is already clear that ESG represents a powerful trend that will significantly shape not only business, but also the direction of our society.

Together with other communication experts, we agree that communication itself will be one of the key elements of ESG. It’s not just about publicly showcasing your environmental or social performance data, the essence lies in communicating that data accurately and clearly. When done right, such communication can help build your brand both externally and internally.

To achieve this, you’ll need well-informed and critical thinkers on your marketing team, and the support of an experienced communications agency can be equally valuable. GreenTalk has been immersed in ESG topics since its founding in 2017.
How does cooperation with GreenTalk work?
The first phase of cooperation is similar to an interview. It’s essential for us to gain a thorough understanding of your business, needs, and objectives. To prepare effectively, we’ll send you a questionnaire (brief) to fill out. Based on your responses, we’ll create a draft communication strategy.

Once the strategy is approved, we’ll develop a communication plan that outlines specific activities over set time periods, typically covering 1 to 2 years. The plan includes quantifiable criteria linked to your goals (brand building, acquisition, memorability, etc.), allowing us to measure and adjust activities over time.

Following the communication plan, we move on to implementation. This includes PR activities (articles, blogs, interviews, commentaries), website administration and editing, social media management, as well as special initiatives such as organizing events for both professional and general audiences, stakeholder communication (Public Affairs), and agenda setting, introducing key topics into public discussion.
Why is Public Relations important?
If potential clients can’t find enough credible information about your products or services, you become invisible. Trust in your brand declines, and clients are more likely to choose your competitors. One of the main reasons may be that your competitors communicate more actively and are therefore more visible. Here are a few examples of poorly managed PR:

  • If you don’t have a company website with well-executed SEO (search engine optimization), it’s unlikely you’ll appear among the top Google results.

  • If you don’t create and publish quality content, you disappear from the attention of the public and experts in your field, missing the opportunity to become a thought leader, the kind of professional journalists or conference organizers reach out to spontaneously.

  • If you ignore social media, you lose daily contact with the business community. In particular, treat LinkedIn as a free media platform where you can regularly share updates about your company and strengthen its position.
In short: behind every successful company stands not only product quality and active sales, but also professional and consistent communication. At GreenTalk, we make it our daily mission.
Why do I need a communication strategy?
Just as precise navigation saves time and costs while traveling, a well-crafted marketing strategy serves the same purpose in business. It enables a company to manage communication effectively, helping to achieve key marketing goals, whether it’s increasing market share, launching new products or services, undergoing transformation, or expanding abroad.

A carefully designed marketing strategy defines the scope of communication, the channels to be used, the target audiences to address, and the tone of voice your company should adopt to communicate consistently and effectively.
How much do GreenTalk services cost?
There’s no simple answer to this question. Put briefly, we offer our services with an excellent balance between price and quality.

That’s one of the reasons why companies enjoy working with the GreenTalk team. Through detailed reports, they have a clear overview of the work performed, and thanks to quantifiable criteria, they can easily assess whether our collaboration makes business sense for them.

In general, the results of GreenTalk’s work include enhanced brand credibility, greater market recognition, stronger media visibility for company representatives, and increased awareness of the topics they represent.

This represents a valuable potential, and it’s up to the client to turn it into business success.

Do you have questions about working with GreenTalk?

Feel free to send them to us.