Communication of the EIA process

Thanks to the internet and social media, PR has become one of the most dynamically evolving disciplines. In general, PR encompasses everything related to communication with the public.

It’s not “just” about newspaper articles, press releases, or TV reports on the evening news. Authentic PR looks different, its role is to anticipate and analyze public opinion, including identifying potential risks for your company. Equally important are management consulting and media training, preparing your leadership for public appearances and crisis communication if needed.

A key pillar of genuine PR is a deep understanding of your business objectives. Based on this insight, we develop a communication strategy and plan. Naturally, this includes systematic media relations and building strong relationships with journalists covering your field.

Only then do we move on to specific communication activities, their scope, targeting, and frequency are carefully aligned with your business goals and available resources.

Anyone who has encountered the term ESG knows that it is an extremely complex and still largely unexplored topic. At the same time, it is already clear that ESG represents a powerful trend that will significantly shape not only business, but also the direction of our society.

Together with other communication experts, we agree that communication itself will be one of the key elements of ESG. It’s not just about publicly showcasing your environmental or social performance data, the essence lies in communicating that data accurately and clearly. When done right, such communication can help build your brand both externally and internally.

To achieve this, you’ll need well-informed and critical thinkers on your marketing team, and the support of an experienced communications agency can be equally valuable. GreenTalk has been immersed in ESG topics since its founding in 2017.

The first phase of cooperation is similar to an interview. It’s essential for us to gain a thorough understanding of your business, needs, and objectives. To prepare effectively, we’ll send you a questionnaire (brief) to fill out. Based on your responses, we’ll create a draft communication strategy.

Once the strategy is approved, we’ll develop a communication plan that outlines specific activities over set time periods, typically covering 1 to 2 years. The plan includes quantifiable criteria linked to your goals (brand building, acquisition, memorability, etc.), allowing us to measure and adjust activities over time.

Following the communication plan, we move on to implementation. This includes PR activities (articles, blogs, interviews, commentaries), website administration and editing, social media management, as well as special initiatives such as organizing events for both professional and general audiences, stakeholder communication (Public Affairs), and agenda setting, introducing key topics into public discussion.

If potential clients can’t find enough credible information about your products or services, you become invisible. Trust in your brand declines, and clients are more likely to choose your competitors. One of the main reasons may be that your competitors communicate more actively and are therefore more visible. Here are a few examples of poorly managed PR:

• If you don’t have a company website with well-executed SEO (search engine optimization), it’s unlikely you’ll appear among the top Google results.
• If you don’t create and publish quality content, you disappear from the attention of the public and experts in your field, missing the opportunity to become a thought leader, the kind of professional journalists or conference organizers reach out to spontaneously.
• If you ignore social media, you lose daily contact with the business community. In particular, treat LinkedIn as a free media platform where you can regularly share updates about your company and strengthen its position.

In short: behind every successful company stands not only product quality and active sales, but also professional and consistent communication. At GreenTalk, we make it our daily mission.

Just as precise navigation saves time and costs while traveling, a well-crafted marketing strategy serves the same purpose in business. It enables a company to manage communication effectively, helping to achieve key marketing goals, whether it’s increasing market share, launching new products or services, undergoing transformation, or expanding abroad.

A carefully designed marketing strategy defines the scope of communication, the channels to be used, the target audiences to address, and the tone of voice your company should adopt to communicate consistently and effectively.

There’s no simple answer to this question. Put briefly, we offer our services with an excellent balance between price and quality.

That’s one of the reasons why companies enjoy working with the GreenTalk team. Through detailed reports, they have a clear overview of the work performed, and thanks to quantifiable criteria, they can easily assess whether our collaboration makes business sense for them.

In general, the results of GreenTalk’s work include enhanced brand credibility, greater market recognition, stronger media visibility for company representatives, and increased awareness of the topics they represent.

This represents a valuable potential, and it’s up to the client to turn it into business success.